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Who we are - emita directors

Position: Chief Executive, Lincolnshire Chamber Of Commerce


Based: Lincolnshire

Simon is the head of Lincolnshire Chamber an organisation that has a strong history of providing advice, training, and support in all aspects of International Trade to businesses throughout the county. Simon also has a lead role in International trade function of the 5 Regional Chambers of Commerce that cover the East Midlands.

Simon is an Associate of the Chartered Institute of Bankers and from previous roles has a number of years’ experience relating to commercial banking and the finance of International Trade.


Position: Director, GB Overseas Consultancy Limited


Based: Lincolnshire

Gerry has more than 35 years’ experience in marketing and sales across all regions of the world. Through his consultancy, he provides advice and support to businesses – particularly SME’s – in establishing and developing their international trade opportunities.

Gerry was Chair of emita from its launch in 2005 until stepping down in November 2016 and is pleased to continue as a Director supporting the association’s aims in helping East Midlands businesses to expand their trade internationally.

He received an MBE for services to International Trade in 2009.          


Position: Export Sales Manager, TecQuipment Limited


Based: Nottinghamshire

With a university degree in International Trade and much experience in international sales and marketing, Bruno has a strong track record in helping East Midlands companies to export. He has experience in generating growth from key customer accounts, building significant partnerships to drive sales and creating new business revenues through strategic prospecting.

Bruno strongly believes in the potential of East Midlands companies to export and he is delighted to be part of emita’s team.


Position: CEO, Ltd.


Based: Nottinghamshire

Mike is CEO of Ltd., an award winning, Nottingham based, translation services company. His company specialises in helping organisations to communicate their brand internationally by translating and localising websites and marketing materials.

Mike is passionate about helping businesses to trade effectively in international markets, and to raising awareness of the importance of effective communication to successful international trade. His company is committed to excellence within the translation industry and has close working relationships with both Nottingham Trent University and Nottingham University.


Position: Managing Director, Farsan Ltd.


Based: Leicestershire

Nainesh Patel OBE, is Managing Director of Farsan Ltd, a Leicester-based manufacturer of Indian Finger & Snacks Foods. He is also the Chairman of the East Midlands Ethnic Food Forum (EMEFF), which was formed in January 2004.

Nainesh Patel was awarded his OBE in the Queen’s Birthday list of 2004 for his services to local business through EMEFF and particularly for his work in encouraging ethnic minority companies to export.


 Position: International Trade Practitioner and emita Chairman


Based: Lincolnshire

Adriaan is a Fellow and Past Chairman of The Institute of Export, is committed to promoting awareness of export and international trade as a profession, through training, education and networking, and is a strong advocate of the introduction of such awareness in schools, as part of the current national vocational training requirement.

Adriaan is an exporter of 35 years’ experience and uses his experience to assist exporters with market entry by means of consultancy and representation, particularly in the Middle East.


From Nov 2016 Adriaan has taken up the reins of emita Chairman and very positive about the outlook for exporters during this period of global change.

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Market Focus: East Africa

Technical Workshop: Money Matters

Market Focus: South America

Market Focus: Europe

Masterclass: Communications and exhibitions

3 Barrow Road
LE12 7LW

Tel: +44 (0) 1509 815 011

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East Midlands International Trade Association (emita) is a company limited by guarantee and is registered in England and Wales under company number 5568876. Registered office:3 Barrow Road  Sileby  LE12 7LW

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