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July 2016 - Rockpecker

emita's July 'member spotlight on' is Rockpecker. You can find out more about this local company below from Rajnish Kumar, director including the company’s overseas challenges, international achievements and aspirations for the future.

Please provide a company background including when it was established, where it is located, how many staff you employ etc.


Rockpecker Ltd was established in 2012, we are based in Nottingham and employ 7 people.


Please provide an overview of the products and services offered and areas of specialisation.


Rockpecker design, manufacture and supply drilling tools and accessories. Our products include PDC drill bits, drag bits, hole openers, reamers, stabilisers, pull eyes etc.


Our customers are drilling supplies companies and drilling contractors in the fields of oil/gas, mining, geothermal, underground drilling, water-well drilling etc.


How did you find out about emita and what benefits do you find the most valuable?


We found out about emita via the UKTI Passport to Export Programme and started to attend their events


How long has your company been active in the export / import market and which countries do you currently trade with?


We operate in international Markets such as USA, Germany, Switzerland, Italy, Hungary, Sweden, Australia, India and Nigeria.

Our products are sold through distributors in different global markets who have local market knowledge. It benefits our company to eliminate any loss of payments as our distributors pay us advance payment before shipment of products. We also benefit by a single contact in a single defined market which is beneficial for us and our distributors.


What’s the most helpful piece of international trade advice you have received?


Ensure you do plenty of research when entering a new market. 


  • For example do a new market assessment by sourcing data and finding out about your competitors in that market. 

  • Do market visits and meet / communicate with potential distributers. 

  • Have a market strategy, keeping in view challenges and competition. 

  • Prepare a pricing strategy

  • Do a product specification list and if possible ship samples to potential clients for testing


What does the future hold? Any particular markets you are looking to target next?


We are setting up a R&D facility in Nottingham for continuous product upgradation and innovation, manufacturing new product development for the HDD and oil/gas industries to compete with global major players and we are developing our trade in new markets in Latin America and the Middle East.

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East Midlands International Trade Association (emita) is a company limited by guarantee and is registered in England and Wales under company number 5568876. Registered office:3 Barrow Road  Sileby  LE12 7LW

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