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May 2015 - Wheathills
emita is pleased to announce Wheathills as May’s Member of the Month. You can find out more about this local company below from Nigel Heldreich, Proprietor at Wheathills, including the company’s overseas challenges, international achievements and aspirations for the future.

Please provide a company background including when it was established, where it is located, how many staff you employ etc.


The Wheathills story began in the 1820’s, when a Napoleonic prisoner of war was given employment as a natural varnish maker n Derbyshire. That prisoner, Baron Theodore Otto Alexander Heldreich was our ancestor and from this point our family have been tied to luxury craft and art. Nigel Heldreich set up his business in 1985 in Derbyshire, located in Mackworth and employing 10 members of staff.


Please provide an overview of the products and services offered and areas of specialisation.


The company specialises in the creation of bespoke exquisite Memory Boxes and sublime English furniture. Our skill base incorporates carving, gilding, French polishing, marquetry, fine cabinet making, art and design. The creation of fine personalised furniture over the years led to the hand made Memory Box we create today.


How did you find out about emita and what benefits do you find the most valuable?


We were introduced to emita through UKTI, offering general export information when needed.


How long has your company been active in the export / import market and which countries do you currently trade with?


We have been active for three years in Europe and USA.


What made you decide to expand your business overseas?


We felt that diversification during the recession was a wise decision


What has been your biggest exporting / importing challenge?


Promoting our products for export is challenging.


What’s the most helpful piece of international trade advice you have received?


 Do your research before you try to do anything


What does the future hold? Any particular markets you are looking to target next?


We are now going to concentrate on particular regions where our products are most popular e.g. New York and Switzerland.

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3 Barrow Road
LE12 7LW

Tel: +44 (0) 1509 815 011

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East Midlands International Trade Association (emita) is a company limited by guarantee and is registered in England and Wales under company number 5568876. Registered office:3 Barrow Road  Sileby  LE12 7LW

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