Please provide a company background including when it was established, where it is located, how many staff you employ etc.
Our Marketing and PR agency was established in 1991. We are based in Nottingham and are currently a team of 14 people, including 3 directors. Over the years, we have gained expertise in servicing a number of market sectors and we are lucky enough to have a very varied range of clients, some of which are international businesses. Many have been extremely loyal to us for more than 10 years.
Please provide an overview of the products and services offered and areas of specialisation.
We provide a fully integrated marketing and PR service to both B2B and B2C clients across a very diverse range of sectors, from agriculture and energy, through to FMCG and sport. Our service offering includes graphic design, brand development, web design, copywriting services, marketing consultation and public relations.
How did you find out about emita and what benefits do you find the most valuable?
I found out about emita through word of mouth, from associates at other networking events I regularly attend. I find the opportunity to network with manufacturing businesses to be most beneficial, because my usual networking circles tend to attract delegates solely within professional services. I was really keen on expanding my connections with international manufacturers and businesses involved in import and export. I find the exchange of ideas, experience and contacts with these people to be really useful to my own business.
How long has your company been active in the export / import market and which countries do you currently trade with?
We have been trading with businesses in Ireland, France, Germany, Japan and the USA for many years, providing our services to clients with an international presence and helping them to grow their business in different markets. We are part of a global communications network made up of affiliate agencies in 9 countries.
What made you decide to expand your business overseas?
We have been driven by necessity and client demand, as many of the businesses we look after are multi-national organisations, expanding internationally or have their roots and headquarters in other countries.
What has been your biggest exporting / importing challenge?
As always, the challenges when trading internationally are to do with language and culture differences. Once these are overcome other challenges often involve logistics and over the years, currency fluctuations. Advancements in technology, in particular e-commerce and the internet, have definitely helped to improve things in this regard.
What’s the most helpful piece of international trade advice you have received?
I value advice on how to handle delicate cultural differences, which can make a big difference to the success of international trading. There are many different business protocols and formalities in other countries and understanding these well in advance of any contact or meetings, is a great way to prepare and make the best impression. I have been lucky enough to have people advise me on this over the years.
What does the future hold? Any particular markets you are looking to target next?
We continue to make the most of our international agency affiliations, which puts us in the right arena to hear about foreign business opportunities as and when they arise. We are currently working with two clients who have recently expanded their businesses into the UAE and one who is in the process of signing a large deal in the USA, where we will represent them. We hope that this will further strengthen our US connections and provide us with more business there.