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April 2014 - Telltale Ltd

emita is pleased to announce Telltale as April's Member of the Month. You can find out more about this local company below from Susan Cross, Partner at Telltale, including the company’s overseas challenges, international achievements and aspirations for the future.


Please provide a company background including when it was established, where it is located, how many staff you employ etc.


Established in 1987 in Buxton Derbyshire, TellTale are a consultancy who work within the heritage, visitor experience and tourism sector. The company has a core team of three employees and they then build a work force from a wide network of associates.


Please provide an overview of the products and services offered and areas of specialisation.


TellTale offer development, communications and consultancy services within the heritage sector. Their clients include tourism authorities, visitor centres and heritage sites. Over the last five years TellTale has worked extensively in Ireland for Fáilte Ireland and other clients on a range of project that focus on developing Ireland’s heritage tourism offer.


How did you find out about emita and what benefits do you find the most valuable?


Susan Cross was first introduced to emita through her International Trade Advisor and has used the organisation to build her knowledge through relevant events. She has also found sharing her experiences and hearing from other companies in a similar situation useful to her.


How long has your company been active in the export / import market and which countries do you currently trade with?


TellTale has been active in the Irish market for approximately six years. Their work has included mentoring more than 60 heritage attractions, ranging from the large and well-known to the tiny. Susan and the TellTale team therefore have wide experience of how business works in Ireland, its many joys and its frustrations.

The company has also found that South East Europe in particular have been successful for them.


What made you decide to expand your business overseas?


Initially expansion into Ireland was reactive for TellTale, the company saw an opportunity to not only increase sales by moving into another market but also to build on their knowledge base and expertise by going through the export process. At it's peak the Irish market made up 30-40% of TellTales business


What has been your biggest exporting / importing challenge?


The biggest challenge for TellTale has been establishing links with relevant contacts and winning the trust of new clients


What’s the most helpful piece of international trade advice you have received?


One of the most important things they were told and have found is to do research on clients, this is invaluable for many reasons but not least to ensure that you are going to get paid.


In terms of Ireland as a market the best piece of advice that they found was to not be concerned if timetables alter, so long as the client is happy this is something that appears not to concern Irish clients as much as UK ones.


What does the future hold? Any particular markets you are looking to target next?


Our plan for future is to continue with our expansion, particularly looking to increase exposure in South East Europe including Slovenia and Croatia.


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East Midlands International Trade Association (emita) is a company limited by guarantee and is registered in England and Wales under company number 5568876. Registered office:3 Barrow Road  Sileby  LE12 7LW

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