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February 2014 - Witham Technical

emita is pleased to announce Witham Technical Marketing as February's Member of the Month. You can find out more about this local company below from Russell Wilkinson, Director, including the company’s overseas challenges, international achievements and aspirations for the future.


Please provide a company background including when it was established, where it is located, how many staff you employ etc.


Witham Technical Marketing was established in 2012 in Lincolnshire, servicing manufacturing and engineering firms in the areas of marketing and product development.


Please provide an overview of the products and services offered and areas of specialisation.


Offering technical marketing for manufacture, industrial and technical products. Services include marketing literature, new product introduction, technical manuals, applicational brochures and distributor services.



How did you find out about emita and what benefits do you find the most valuable?


We joined EMITA after attending a UKTI event. The seminars have been really informative and the case studies of seasoned and newer exporters prove invaluable in making us aware of opportunities and potential hurdles for the newer exporter. It has been really beneficial to meet like minded individuals who manage some of the most expansionary and innovative firms in the east midlands.



How long has your company been active in the export / import market and which countries do you currently trade with?


Witham Technical has been working with exporting companies for around 11 months; currently clients are trading with countries in northern Europe.



What made you decide to expand your business overseas?


Current clients in the industries of manufactured chemical products, Industrial hardware, car care products, Engineered Aluminium and Steel products, IT maintenance products often expand into or are usually involved in exporting to grow their business. We support our clients with this expansion.



What has been your biggest exporting / importing challenge?


Increased time and commitment has been required in introducing products to different countries eg product compatibility with local regulations, packaging, language and export documents needed to be taken into consideration.



What’s the most helpful piece of international trade advice you have received?


To research as thoroughly as possible and to really understand possible pitfalls, such as distributor agreements in different countries. Be prepared to change your focus if necessary, as when you market yourself more surprising opportunities arise.



What does the future hold? Any particular markets you are looking to target next?


The priority for Witham Technical Marketing is to continue to develop the portfolio and seek more export opportunities into Europe and Scandinavia.

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