Regional exporters are to see a new leader at the helm of the East Midlands’ International Trade Association (emita) with the appointment of new chairman, Susan Hallam, who has taken over the reins from long-standing chairman Gerry Blacoe, MBE.
Susan, who has lived in Nottingham since relocating from the USA in 1985, owns one of the UK’s leading digital marketing agencies, Hallam Internet Ltd. Established in 1999, Hallam Internet has recently relocated to larger offices on Talbot Street in Nottingham city centre.
She will be offering East Midlands’ firms the wealth of her international experience of dealing with clients from countries including Hungary, Ireland, Lebanon, Saudi Arabia, and the USA.
emita offer regional firms advice and networking opportunities to help them trade overseas.
“I’m delighted to be elected as chairman of emita and very keen to build on the good work done by Gerry and the rest of the board over the last eight years.
“Even with exports from the East Midlands reaching record highs and international trade making a valuable contribution to our economic recovery, these are still tough times for exporters and we need to make increased efforts to boost exports if we are to ensure a buoyant economy for our SMEs.
“Together with our sponsors, our partners and regional business at large, I am hoping to deliver a programme of events and support that our members can draw on and that will ultimately deliver an ever greater contribution to regional export performance.”
Susan has been a member of the board at emita for the past six years.
“I have worked in international web marketing for years and some of the key lessons I have learnt are the importance of understanding the local culture, to find the right communications channels, and to be comfortable with the rapid rate of change. The high growth markets of China, India and Russia are compelling and with the right support and guidance, are achievable for many more companies in this region.”
Prior to setting up Hallam Internet, Susan has worked as a senior lecturer in Computing at Nottingham Trent University and held senior internet marketing roles at BT and Capital One.
Susan was born in Pennsylvania and relocated to Nottingham in 1985 after meeting her husband as an exchange student at the University of Manchester in 1981.
Susan is joined by new deputy chairman Simon Grandidge, who is the International Services Manager for UK Trade & Investment East Midlands.
“My experience working for UKTI for the last four years has given me a special insight into exports from across the East Midlands, and the changing nature of the key markets. There is a natural synergy between the two roles and I am thrilled to be able to apply this knowledge to help emita to further boost exports from across the region. “
Outgoing Chairman Gerry Blacoe, MBE said:
“I am extremely pleased that Susan has agreed to take over as the new Chairman. She has made a significant contribution to the board over the last six years and helped us achieve our goals, reflected in the strengthening perfomance of East Midlands’ companies in International Trade.”
emita is part funded by the European Regional Development Fund (ERDF) and supported by UK Trade & Investment (UKTI) and Nelsons Solicitors. The association works closely with UKTI to help East Midlands’ companies doing business internationally by providing networking opportunities and an information exchange.