Louise joins the 22-strong team of International Trade Advisers for government export body UK Trade & Investment (UKTI) across the East Midlands, helping to drive through the Government’s agenda of encouraging more businesses to export.
Louise will provide specialist advice on markets across the Middle East and North Africa, from Egypt to Saudi Arabia to the UAE, based on her extensive experience in healthcare across the region.
For the past 19 years Louise has been the export manager for a healthcare communications company, working with government departments, architects, design consultants and mechanical and engineering contractors on major hospital projects across the region.
She is looking forward to sharing her knowledge with local firms. She said:
“Visiting the market regularly to understand the culture of the people you work with and build relationships is extremely important. Many companies are not successful because they have not identified what is most important to their customer.
“What I’ve found from talking to companies is that they have concerns about the ease of doing business in the Middle East. I am here to reassure them that it is not difficult. UK companies are held in high regard in the region.
“I am looking forward to working with East Midlands companies with little or no exporting experience, helping them to enter the market as well as working with companies who are experienced exporters to increase their market share.”
Growth Month is a major effort by UKTI, in collaboration with MAS, Growth Accelerator and other partners, to help firms across the East Midlands to grow.
The aim is to demonstrate the breadth of events and opportunities available from business organisations across the region to help local firms boost sales and in turn boost the economy.
Export statistics for 2012 released by HMRC show that East Midlands sales to the Middle East and North Africa were up to £1,248 billion.
Nationally between January and May this year exports to the region were up by 19 per cent.
“Exports to the UAE are up by 59 per cent and to Saudi Arabia, they’re up by 29 per cent. These high growth markets identified by UKTI are really coming to fruition.
“There is a lot of infrastructure and development in the region, with major opportunities in the rail sector across the Gulf, alongside the retail and luxury good sectors. And the 2022 World Cup being held in Qatar is giving rise to a tremendous number of opportunities - $2 billion worth of construction is planned, from hospitals, to shopping malls, to rail systems.”
UKTI has 2,400 staff across the globe and a presence in 96 countries.
For advice on exporting call UKTI East Midlands on 0845 052 4001.