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Brand Essence
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Brand Essence

Developing and Protecting your Brand Overseas

When: Wednesday 14 October 2009
From 5:30 until 8:00 PM
Where: Derby Conference Centre
London Road
Derby, Derbyshire  DE24 8UX
United Kingdom
Contact: emita
01332 826424

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The information provided in presentations is for guidance only and is no substitute for legal and other professional advice. EMITA does not accept responsibility for the opinions expressed by speakers


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Developing and Protecting your Brand Overseas


About the event

Would you like to learn about defining and developing your brand for overseas markets?


Are you aware of the importance of protecting your brand and how to protect it both in the UK and internationally?


Come along to emita’s next seminar ‘Developing and Protecting your Brand Overseas’ to discover the answers to these questions and much more!


The evening will begin with a focus on developing your brand and our guest speaker, David Shanks, will discuss brand essence, the benefit it brings to your business and how some brands don’t travel well. He will provide examples of international brand essence at work in foreign cultures, plus suggest ways to identify and dramatise your company’s unique brand essence. There will be the opportunity to put David’s recommendations into action during the interactive session at the end of his presentation, when you will have the chance to identify an aspect of brand essence for companies in attendance.


The second part of the evening will concentrate on intellectual property, highlighting the important relationship between trade marks and brands. Our expert speaker in this field, Lynne Chave, will explain what intellectual property is; identify which of the rights can be used to protect a brand identity; and outline how you can obtain legal protection for your brand both in the UK and internationally, including the procedures, likely costs and options for licensing.


Taking place on Wednesday 14 October at The Derby Conference Centre, this event will provide you with an invaluable insight into putting brand essence into practice and protecting one of your most valuable business assets.


Prior to the seminar, there will be the opportunity for 30 minute personal meetings with some of our speakers and partners free of charge. The following experts will be on hand to provide you with tips and advice:

  • Roythornes Solicitors - To provide legal advice including debt recovery, distribution and manufacturing agreements, international joint ventures and contracts.
  • Tenon - To provide advice on all general tax, VAT, and accounting support.
  • Barclays - To ensure you are making the most of financial opportunities available.
  • Clear Brand Essence - Can help you focus company and brand issues, opportunities and problems into single business propositions for clarity and efficiency.

If you would like to take advantage of this offer and book an appointment with one or all of our specialists, please contact Elizabeth on 0115 947 1767.




17h30       Registration and light refreshments


18h00       Welcome and introduction


18h05       Defining brand essence and its value

                  David Shanks, Partner, Clear Brand Essence Ltd


                   - What is brand essence?

                   - How does it benefit your business?

                   - Examples of international brand essence at work in foreign cultures

                   - Ways to identify and dramatise your company’s unique brand essence


18h30       Question and answer session


18h40       Round table discussions

                  Identify and articulate a brand essence for a company seated at your table


19h10       Feedback from tables


19h25       How to protect your brand overseas?

                 Lynne Chave, Partner, Urquhart-Dykes & Lord LLP


                  - What is intellectual property?

                  - How does intellectual property help to protect your company’s brand?

                  - How can your business obtain protection in the UK and abroad?

                  - Where do businesses usually go wrong?


19h50       Question and answer session


20h00       Networking buffet and close

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